Later
8.7#5 in social media management toolsFrom $225 a yearFree planAndroidiOSWeb
VisitLater vs Planable
What both publish
| Fact | Later | Planable |
|---|---|---|
| Analytics level | basic | advanced |
| Approval workflow | No | Yes |
| Company history | Later’s stated history begins with Splashscore founded in 2014, followed by Mavrck’s acquisition of Later in 2022 and the unified Later brand in 2024. | Planable says it began at a Transylvania hackathon in 2016, joined Techstars in London in 2017, reached 5,000 customers in 2023 and joined SE Ranking in 2025. |
| Free plan | Yes | Yes |
| Integrations | Listed product integration partners include Google, Dropbox, Adobe, Mailchimp, Canva, Bazaarvoice, Yotpo, PowerReviews, and Everflow. | Official integrations include Canva, Slack, Zapier, viaSocket, iCal calendars, a Public API and an MCP connector for AI assistants. |
| Paid from | 18.75 | 33 |
| Scheduled posts | 30 | 60 |
| Social accounts | 8 | 4 |
| Social inbox | No | Yes |
Later plans
- FreeFree
- Starter$225 a year
- Growth$450 a year
- Scale$990 a year
Planable plans
- FreeFree
- Basic$39 a month
- Pro$59 a month
- Social Inbox add-on$9 a month
- Analytics add-on$14 a month
- Social Listening add-on$99 a month
Pick Later if…
Later suits social media managers, agencies, and brands planning and publishing across supported channels. The Starter plan is for a single user with up to 8 profiles; teams needing an inbox or approval workflow should note those are not included.
Pick Planable if…
Planable suits individuals or teams coordinating social publishing across its supported networks, particularly where review workflows and a shared social inbox matter. Its higher plans offer more posts, pages, campaigns, and storage while allowing unlimited users.