
Kettio
7.3#4 in ad creative testing toolsFrom $29.99 a monthFree planWebAPI
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| Fact | Kettio | Watchable |
|---|---|---|
| Data retention | The policy says generated assets are stored indefinitely unless deleted, usage logs can remain for up to two years and payment records for seven years. | Removed content may remain on active servers for up to 30 days, and canceled-account content should be purged within 90 days unless a longer legal retention period applies. |
| Data use | The privacy policy says prompts and generated assets may be used to improve AI models by default, with an opt-out in Privacy Settings. | The privacy policy says information may be used to analyze usage, improve the service, refine AI models, and develop aggregated insights about creative patterns and ad effectiveness. |
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Kettio suits agencies and DTC teams producing 50 or more creatives a month who want a blind back-test of past creative rankings. It may also suit teams seeking directional feedback on ads before relying on live media results.
Watchable is aimed at ecommerce and CPG teams, beauty and skincare marketers, DTC growth and performance marketers, and startups with people covering multiple roles. It suits teams that want to organize brand inputs and prepare creative materials for review and testing.