Kettio
7.3#4 in ad creative testing toolsFrom $29.99 a monthFree planWebAPI
VisitKettio vs Pencil
What both publish
| Fact | Kettio | Pencil |
|---|---|---|
| Founded | 2023 | 2018 |
Kettio plans
- FreeFree
- Starter$29.99 a month
- Professional$139 a month
- Growth PartnerPriced on request
Pencil plans
- Core$11 a month
- Basic — 50 generations annual$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
Pick Kettio if…
Kettio suits agencies and DTC teams producing 50 or more creatives a month who want a blind back-test of past creative rankings. It may also suit teams seeking directional feedback on ads before relying on live media results.
Pick Pencil if…
Pencil may suit solo entrepreneurs and marketing teams that need to create and adapt ad creative. Its plans also address larger enterprises, with Pro offering governance controls and dedicated customer success.