Inxmail
7.1#78 in email marketing toolsFrom €70 a monthWebAPI
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| Fact | Inxmail | Zoho Campaigns |
|---|---|---|
| A/B testing | Yes | Yes |
| Analytics | Campaign reporting includes opening, click and interaction metrics, plus A/B tests. | Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers. |
| Audience segmentation | Yes | Yes |
| Automation | Visual workflows can automate campaigns and trigger emails based on recipient actions and reactions. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Email automation | Yes | Yes |
| Founded | 1999 | 1996 |
| Free plan | No | Yes |
| Integrations | The integrations directory lists connections including Salesforce Sales Cloud, Shopify, Microsoft Dynamics CRM, Make and Zapier. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Purpose | Inxmail supports newsletters, data-driven email campaigns, transactional emails and automated trigger emails. | Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. |
You want what its maker publishes above — check its page for the details.
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.