Informatica Product 360 vs OnAudience DMP

Informatica Product 360

6.2 #76 in Integration Platform as a Service Software

5.8 #27 in Data Management Platforms

	Informatica Product 360	OnAudience DMP
Free plan		No
Paid from		$500/mo
Platforms	api, self-hosted, Web, Windows	Web
Free plan	No
API access	Yes
Batch validation	Yes
Address correction	Yes
Address standardization	Yes
Address autocomplete	Yes
International coverage	global
Standardization rules	Yes
Data validation	Yes
Data enrichment	Yes
Automated discovery	Yes
Column-level lineage	Yes
Impact analysis	Yes
Pipeline lineage	Yes
Report lineage	Yes
Deployment	hybrid
Data transactions	Yes
Seller publishing	Yes
Access controls	Yes
Commercial model	custom
Data subsetting	Yes
Transformation mode	mixed
Incremental loading	Yes
Change data capture	Yes
Custom code transforms	Yes
Deployment model	hybrid
Workflow orchestration	Yes
Data transformation	Yes
Real-time sync	Yes
On-premises connectors	Yes
API management	Yes
Master data domains	customer, product, supplier, employee, location, reference data
Deduplication	Yes
Approval workflows	Yes
Data syndication	Yes
Digital asset management	Yes
Workflow and approvals	Yes
Localization support	multilingual
Data quality rules	Yes
Synthetic data generation	Yes
Data masking	Yes
Paid from		500 /mo
Collection methods		first-party data, third-party data, raw data, mobile data, CTV/OTT data, browser and digital-content signals
Audience segmentation		Yes
Lookalike modeling		Yes
Activation destinations		DSPs, SSPs, marketplaces, The Trade Desk, LiveRamp, Microsoft, Magnite, Equativ, OpenX, Adobe, DV360, Amazon, Yahoo, PubMatic
CTV activation		Yes