IMOBRIA
5.3#23 in real estate marketplace softwareWeb
VisitIMOBRIA vs WREX
What both publish
| Fact | IMOBRIA | WREX |
|---|---|---|
| CRM | Built-in lead and client management provides pipeline views, automated follow-ups, interaction histories and agent response tracking. | Individual, Business and Enterprise plans include an AI real-estate CRM. |
| Headquarters | New Mexico, USA | London, United Kingdom |
| Integrations | IMOBRIA provides a REST API, webhooks and connectors for portals, MLS feeds, third-party CRMs and payment providers. | WREX lists Salesforce, HubSpot, Reapit, Zillow, Trulia, Rightmove, Zoopla, Realtor.com, Global Listings, HM Land Registry, TransferWise, Xero, Stripe, QuickBooks, AWS and Hootsuite as connectable platforms. |
| Payments | Stripe and NowPayments are integrated for listing, subscription and service-fee payments in any currency. | WREX says completed-sale payments are handled through its Xero and Stripe invoice system. |
| Product | IMOBRIA is a white-label SaaS platform for launching branded online real estate marketplaces. | WREX describes itself as a global real estate marketplace connecting agents, buyers, and sellers using AI technology. |
| Security | The platform is described as GDPR compliant, with encryption at rest and in transit, role-based access control and a 99.9% uptime SLA. | The pricing page states that all plan levels include data and document encryption and that Enterprise adds enterprise-grade cloud security. |
| Support | Technical support is provided according to the support tier in the client's Order Form, with no response-time guarantee beyond written commitments. | The pricing page advertises 24/7 technical support, while the SaaS terms say support levels vary by edition and premium support may cost extra. |
IMOBRIA plans
- Custom subscriptionPriced on request
WREX plans
- FreeFree
- Individual$19.99 a month
- Business$149 a month
- EnterprisePriced on request
Pick IMOBRIA if…
IMOBRIA is presented for real estate agencies, brokerages, developers, investment firms, property portals, and franchises seeking a branded marketplace. It may suit businesses that need listing syndication, lead management, and payment collection.
Pick WREX if…
WREX may suit agents who need property listings, lead and transaction tools, and sales tracking. Its free plan is for buyers and sellers seeking property listings.