iContact
6.5#111 in email marketing softwareFrom $9 a monthWeb
VisitiContact vs Zoho Campaigns
Zoho Campaigns
8.3#2 in email marketing softwareFrom $4 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | iContact | Zoho Campaigns |
|---|---|---|
| A/B testing | Yes | Yes |
| Audience segmentation | Yes | Yes |
| Automation | Standard includes one automation, while Premium and Ultimate include unlimited automations. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Email automation | Yes | Yes |
| Founded | TechRadar says iContact has been in the email marketing software business since 2003. | 1996 |
| Free plan | No | Yes |
| Intended audience | TechRadar describes iContact as a practical starting point for small businesses and says Standard's limits may lead growing teams to upgrade. | Zoho describes Campaigns as made with care for small businesses and says it can be used to grow a business. |
| Purpose | iContact is email marketing software aimed at small businesses. | Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. |
iContact plans
- Standard$9 a month
- Premium$16 a month
- Ultimate$24 a month
- CustomPriced on request
Zoho Campaigns plans
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
Pick iContact if…
You want what its maker publishes above — check its page for the details.
Pick Zoho Campaigns if…
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.