Iconosquare
8.7#6 in social media management toolsFree planFree planAndroidiOSWebAPI
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| Fact | Iconosquare | ViralDashboard |
|---|---|---|
| Analytics | Iconosquare advertises more than 100 real-time metrics, best-time recommendations, custom dashboards and automated white-label reports. | Analytics cover follower, reach, impression, engagement, click and conversion metrics with report exports. |
| API | API access is included in the Custom plan. | The product offers a REST API for posts, accounts, and analytics, outbound webhooks for publish and failure events, and scoped API keys per workspace. |
| Company history | The product began as Statigram in 2011, rebranded to Iconosquare in 2015, joined Wedia Group in 2022 and joined Positive in 2026. | The About page says the project began in Q1 2024, entered beta in Q3 2024 and reached more than 2,000 brands, 11 platforms and 10 million posts by Q1 2026. |
| Founded | 2011 | 2024 |
| Integrations | Official integrations include Zapier, Slack notifications through Zapier, Adobe Express, OneDrive and Dropbox; Canva import is listed as coming soon. | The service advertises Zapier and Make connectors plus native Slack, Microsoft Teams, HubSpot, Salesforce, Canva, Google Drive, Unsplash and Giphy connections. |
| Product | Iconosquare is an analytics-first social media management platform for scheduling, publishing, analytics, reporting, collaboration and social listening. | ViralDashboard describes itself as an AI-powered platform for publishing to social networks, managing messages in a unified inbox, creating designs, and producing reports. |
| Publishing | The scheduler supports creating and scheduling posts, including Stories and Reels, with content scheduling limits that vary by plan. | The platform can publish to Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Google Business, Threads, Bluesky and Mastodon. |
| Rating on Capterra | 4.4 out of 5 from 69 reviews | 0.0 out of 5 from 0 reviews |
| Rating on GetApp | 4.4 out of 5 from 69 reviews | 0 out of 5 from 0 reviews |
| Rating on Trustpilot | 2.6 out of 5 from 4 reviews | 1.7 out of 5 from 36 reviews |
Iconosquare suits brands and agencies that want social analytics alongside publishing and collaboration tools. The free plan is a fit for a single user managing two profiles with limited monthly scheduling.
You want what its maker publishes above — check its page for the details.