Iconosquare
8.7#6 in social media management toolsFree planFree planAndroidiOSWebAPI
VisitIconosquare vs Planable
What both publish
| Fact | Iconosquare | Planable |
|---|---|---|
| AI features | Features include AI caption writing, content inspiration and Uma, an AI analyst that provides insights from social data. | Planable AI can generate or rewrite captions, read captions from images and videos, suggest hashtags and recommend posts based on prior content. |
| Collaboration | Teams can submit posts for approval, collect feedback, share calendars and assign role-based permissions. | Teams can comment, suggest edits, annotate content, share one-time review links and hide posts from clients. |
| Company history | The product began as Statigram in 2011, rebranded to Iconosquare in 2015, joined Wedia Group in 2022 and joined Positive in 2026. | Planable says it began at a Transylvania hackathon in 2016, joined Techstars in London in 2017, reached 5,000 customers in 2023 and joined SE Ranking in 2025. |
| Founded | 2011 | 2016 |
| Free plan | Yes | Yes |
| Integrations | Official integrations include Zapier, Slack notifications through Zapier, Adobe Express, OneDrive and Dropbox; Canva import is listed as coming soon. | Official integrations include Canva, Slack, Zapier, viaSocket, iCal calendars, a Public API and an MCP connector for AI assistants. |
| Rating on Apple App Store | No aggregate rating shown; Apple says the app has not received enough ratings or reviews | 4.6 out of 5 from 225 ratings. |
| Rating on Capterra | 4.4 out of 5 from 69 reviews | 4.5 out of 5 from 326 reviews. |
| Rating on G2 | 4.4 out of 5 from 136 reviews | 4.6 out of 5 from 1,123 reviews. |
| Rating on GetApp | 4.4 out of 5 from 69 reviews | 4.5 out of 5 from 326 reviews. |
| Rating on Google Play | 3.5 out of 5 from 1.73K reviews | 3.6 out of 5 from 446 reviews. |
| Rating on Software Advice | 4.4 out of 5 from 69 reviews | 4.5 out of 5 from 326 reviews. |
Iconosquare plans
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- CustomPriced on request
Planable plans
- FreeFree
- Basic$39 a month
- Pro$59 a month
- Social Inbox add-on$9 a month
- Analytics add-on$14 a month
- Social Listening add-on$99 a month
Pick Iconosquare if…
Iconosquare suits brands and agencies that want social analytics alongside publishing and collaboration tools. The free plan is a fit for a single user managing two profiles with limited monthly scheduling.
Pick Planable if…
Planable suits individuals or teams coordinating social publishing across its supported networks, particularly where review workflows and a shared social inbox matter. Its higher plans offer more posts, pages, campaigns, and storage while allowing unlimited users.