Overview

Iconosquare is a social media management platform built around analytics, with tools for publishing, reporting and collaboration. It suits brands and agencies that want performance measurement alongside scheduled content, though access to X and higher-volume publishing depends on the plan.

Founded in 2011 in Limoges, France, Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads and YouTube. Its company states that it is 100% EU GDPR compliant.

For other options, browse our Social Media Management Tools list and Social Media Analytics Software directory.

Key features

Profile analytics: Reach, engagement and community demographics give teams a view of both content performance and audience composition. Campaign reporting and competitor benchmarking add useful context; reports can be exported as PDF.
Publishing: Create and schedule posts, including Stories and Reels. Monthly post allowances range from 10 per profile on Free to unlimited on Scale and Custom, so frequent publishers will need a paid tier beyond the entry option.
AI tools: Caption writing, content inspiration and Uma, an AI analyst that draws insights from social data, can support ideation and analysis. Starter is the first plan explicitly including AI tools.
Team and monitoring tools: Launch adds an inbox for comments, DMs and mentions. Scale adds approval workflows, campaign and paid performance tracking, and competitor, hashtag and industry trend monitoring, making it more suitable for coordinated teams.
Integrations and API: The integrations page names Zapier, Adobe Express, OneDrive, Slack, Dropbox and Canva, with several marked as coming soon. API access is included with Custom.

Pricing

Iconosquare has a free tier, paid plans billed yearly, and a 14-day paid-plan trial. The trial requires no credit card and includes features across the listed social networks. The free tier is a useful way to assess basic analytics and a small publishing workload, but its one-user, two-profile allowance and short history limit its use for ongoing team reporting.

Free — 0.00 EUR per free: One user, 10 scheduled posts per month per profile and one month of analytics history. It includes basic analytics, but its narrow profile and publishing caps make it a starter option rather than a full management setup.
Starter — 15.00 EUR per month, billed yearly (Save €24/year): One user, 30 posts per month, AI tools, custom analytics dashboards and one year of analytics history. This is the lowest paid plan and fits an individual who wants deeper reporting and AI assistance, but it does not include the inbox and automated reports specified for Launch.
Launch — 33.00 EUR per month, billed yearly (Save €72/year): One user, 100 posts per month, automated reports, a comments, DMs and mentions inbox, and X publishing and analytics. It is the relevant step up for solo users needing X or shared social conversations, though it still limits publishing to 100 posts monthly and remains a single-user plan.
Scale — 69.00 EUR per month, billed yearly (Save €168/year): Three users, unlimited posts, one group, approval workflows, campaign and paid performance tracking, competitor and trend monitoring, and two years of analytics history. It is the stronger fit for a small team with ongoing publishing and review needs; the single group and three-seat allowance define its scope.
Custom — 119.00 USD per month, billed yearly (Save €276/year): Five to unlimited social profiles, one to unlimited users, unlimited posts and groups, personalized onboarding and ongoing support, white-label reporting and API access. This suits larger or client-facing operations that need scale or branded reports; its listed price is in USD while the yearly saving is stated in euros.

Platforms

Iconosquare runs on the web and has Android and iOS Companion apps. The Companion app is for smartphones; the company says its website adapts to mobile browsers for tablet use.

Who it's for

Iconosquare is best suited to brands and agencies that value analytics as much as publishing, especially those needing audience demographics, PDF reporting or performance comparisons. Solo users can start with Free or Starter, while X publishing requires Launch, Scale or Custom. Teams needing approvals, trend monitoring or multiple users should look at Scale or Custom. It is less suitable for someone whose needs fit within free caps but who expects broad history, or for a team requiring multi-user access on a lower tier.

Pros and cons

Pro: Analytics span reach, engagement and demographics, with campaign reporting, competitor benchmarking and PDF export for a more complete reporting workflow.
Pro: The tier ladder makes capacity distinctions clear: Launch adds X and inbox tools, while Scale brings unlimited posts and team workflows.
Pro: A no-card 14-day trial lets prospective subscribers explore paid-plan features across supported networks.
Con: Free is restricted to one user, two profiles, 10 posts per profile monthly and one month of analytics history.
Con: X access starts at Launch, so users choosing Free or Starter cannot use it for X publishing and analytics.
Con: Several named integrations are marked as coming soon, so they should not be treated as ready-to-use connections.

Alternatives

Mondo Metrics is another freemium option on Android, iOS and web; its MondoTrends plan starts at 1,000.00 USD per month and requires contacting the provider for pricing and a demo.
Rival IQ may suit readers comparing competitor-tracking options; its Drive plan is 239.00 USD per month and includes 10 tracked companies, six months of data history, one user and 12-hour metric freshness.
Fanpage Karma is worth considering for a free starting tier that provides one user, one brand, five owned and five competitor profiles, 50 posts monthly and a dashboard with 30 days of history.
Hopper HQ Hashtag Generator is a more focused alternative for readers seeking hashtag-generation tools rather than Iconosquare's broader analytics and management platform.
Pixalera offers a web-based free plan with one social channel, three scheduled posts per month, 25 AutoDM messages, 10 AI credits and 50 MB of storage.
Social Status has a free plan with one plan quota, one month of data history and report exports, making it another option for readers prioritizing a free reporting entry point.
DiscoverText is an alternative for readers evaluating social data and reporting tools.
ViralDashboard offers a web-based free plan with three social profiles, one brand, 30 scheduled posts monthly, a basic analytics dashboard and 100 AI credits.

Verdict

Choose Iconosquare if your brand or agency wants analytics-led social management with publishing, reporting and a clear path from solo use to team workflows. Its strongest case is the combination of profile measurement and practical publishing tools; look elsewhere if your needs fit only the restrictive free tier, or if X access without moving to Launch is essential.

	Iconosquare	Missinglettr
Free plan	Yes	No
Free trial	Yes	Yes
Paid from	€15/mo	$15/mo
Open source	No	No
Platforms	Android, iOS, Web	Web
Free plan	Yes	No
Supported networks	7	—

Iconosquare vs Missinglettr

Iconosquare

Missinglettr