Hootsuite
8.0#22 in social media management toolsFrom $99 a monthWeb
VisitHootsuite vs Metricool
What both publish
| Fact | Hootsuite | Metricool |
|---|---|---|
| Analytics level | standard | basic |
| Approval workflow | No | Yes |
| Founded | 2008 | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. |
| Free plan | No | Yes |
| Headquarters | Vancouver, British Columbia, Canada | Madrid, Spain |
| Social accounts | 10 | 1 |
| Social inbox | Yes | Yes |
| Social Inbox | A unified inbox brings messages, comments, and customer service questions into one tab. | Inbox centralizes messages and comments from connected networks. |
| Supported networks | Facebook,Instagram,X,LinkedIn,TikTok,YouTube,Threads,WhatsApp,Pinterest,Google Business Profile,Bluesky | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch |
Hootsuite plans
- Standard$99 a month
- Professional$199 a month
- Advanced$399 a month
- EnterprisePriced on request
Metricool plans
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Pick Hootsuite if…
Hootsuite suits individuals or teams managing social accounts across its supported networks. Its planning, inbox, publishing, and analytics tools support organizations coordinating social campaigns.
Pick Metricool if…
Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.