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HitPath vs Lasso

HitPath

5.9#23 in affiliate link management software
AndroidiOSWebAPI
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Lasso

7.3#3 in affiliate link management softwareFrom $19 a month
Free planWebAPIExtension
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What both publish

FactHitPathLasso
IntegrationsThe product lists QuickBooks integration and describes suppression management integrations with Optizmo and UnsubCentral.The help center lists compatibility or guides for TranslatePress, WP All Import, WP Recipe Maker, Elementor and other page builders, GeniusLink, and ChatGPT, Claude, Cursor, and MCP connections.

HitPath plans

  • HitPathPriced on request

Lasso plans

  • FreeFree
  • Creator$19 a month
  • Pro$29 a month
  • Studio$59 a month
  • EnterprisePriced on request

Pick HitPath if…

HitPath is aimed at networks, advertisers and agencies tracking and attributing marketing activity across multiple channels. Its mobile apps may suit users who want to check performance or manage campaigns on Android or iOS.

Pick Lasso if…

Lasso suits WordPress site owners who manage affiliate links and want to display products in multiple formats. The free plan is oriented toward one property and basic link management; paid plans include additional features such as analytics and localization.

Charts they share