HitPath

What HitPath is

HitPath is a multichannel performance marketing tracking and attribution platform for networks, advertisers and agencies. It tracks affiliates, influencers, coupon codes, apps, leads, phone calls and social media ads. Campaign tools include event tracking, sales caps, geographic and device targeting, and Click2Call, CPA, CPC, CPV and event-based campaign types. Reporting includes real-time global views, device and event detail, trend dashboards and custom filters. Affiliate management features include application fraud detection, a white-labeled partner portal, custom payouts, vanity tracking domains and an API for affiliates. Listed integrations include QuickBooks, suppression management services Optizmo and UnsubCentral, Tipalti for affiliate payments, and Anura for evaluating clicks on customer-enabled campaigns. Tipalti requires accounts with both services; Anura provides a fraud report inside HitPath. Android and iOS apps can be used to check performance and manage campaigns. HitPath says customers receive unlimited campaigns, creative files, partners and internal user accounts. It was founded in 2005 and is headquartered in New Orleans, Louisiana. Pricing is not published; prospective customers can request a demo.