Hightouch
8.2#2 in customer data platformsFrom $350 a monthFree planAndroidiOSWebAPI
VisitHightouch vs RudderStack Customer Data Platform
RudderStack Customer Data Platform
8.5#1 in customer data platformsFrom $265 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Hightouch | RudderStack Customer Data Platform |
|---|---|---|
| Company facts | Crunchbase News describes Hightouch as founded in 2018, based in San Francisco, with $172 million raised and an $80 million Series C in February 2025. | LinkedIn lists RudderStack as a privately held San Francisco software company founded in 2019 with 51–200 employees. |
| Compliance | Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features. | The security page states SOC 2 Type 2, HIPAA with BAA availability and GDPR compliance support. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | The integration catalog advertises more than 200 destination integrations across analytics, advertising, CRM, data warehouses and other categories. |
| Intended users | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. | The Free plan is described for startups and small teams, Growth for teams with higher volume and advanced integration needs, and Enterprise for large organizations needing advanced security, governance, and white-glove support. |
| Rating on Capterra | 4.5 out of 5 from 2 reviews. | 5.0 out of 5 from 1 review |
| Rating on G2 | 4.6 out of 5 from 419 reviews. | 4.7 out of 5 from 52 reviews |
| Rating on GetApp | 4.5 out of 5 from 2 reviews. | 5.0 out of 5 from 1 review |
Hightouch plans
- Self-servePriced on request
- FreeFree
- Basic Reverse ETLFree
- Starter$350 a month
- Pro$800 a month
- Composable CDPPriced on request
RudderStack Customer Data Platform plans
- FreeFree
- Growth$265 a month
- EnterprisePriced on request
Pick Hightouch if…
Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.
Pick RudderStack Customer Data Platform if…
The Free plan is described for startups and small teams. Growth is intended for teams with higher volume and advanced integration needs, while Enterprise is for large organizations seeking advanced security, governance, and dedicated support.