Hightouch
8.2#2 in customer data platformsFrom $350 a monthFree planAndroidiOSWebAPI
VisitHightouch vs RetentionX
RetentionX
6.4#9 in customer segmentation softwareFrom $49 a monthWebAPI
VisitWhat both publish
| Fact | Hightouch | RetentionX |
|---|---|---|
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | Listed integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude. |
| Product | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. | RetentionX combines customer intelligence, identity resolution, automation, and marketing attribution in an integrated growth platform. |
Hightouch plans
- Self-servePriced on request
- FreeFree
- Basic Reverse ETLFree
- Starter$350 a month
- Pro$800 a month
- Composable CDPPriced on request
RetentionX plans
- Starter$49 a month
- Core$149 a month
- Growth$249 a month
Pick Hightouch if…
Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.
Pick RetentionX if…
It suits e-commerce teams, marketers, founders, and analysts seeking customer analytics, identity resolution, and marketing automation. Shopify and BigCommerce users have listed storefront integrations; other platforms can send scheduled data imports.