Hightouch
8.2#2 in customer data platformsFrom $350 a monthFree planAndroidiOSWebAPI
VisitHightouch vs Omnata Sync
Omnata Sync
6.2#14 in reverse etl toolsFree planFree planWeb
VisitWhat both publish
| Fact | Hightouch | Omnata Sync |
|---|---|---|
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | The plugin catalog lists connectors including Airtable, HubSpot, Jira, Salesforce, Shopify, Slack, Zendesk, and Zoho CRM, as well as database connectors. |
| Intended users | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. | The product is positioned for Snowflake customers seeking to integrate SaaS apps or databases for analytics and downstream use. |
| Pricing limits | The official self-serve documentation says Free allows 2 active syncs per month and Self-serve allows 10, with hourly frequency and a 100,000,000-operations monthly cap. | Plugin pricing is based on active sync directions and endpoint connections, with no extra usage charges for data, objects, or refreshes. |
Hightouch plans
- Self-servePriced on request
- FreeFree
- Basic Reverse ETLFree
- Starter$350 a month
- Pro$800 a month
- Composable CDPPriced on request
Omnata Sync plans
- Google Sheets pluginFree
- Slack pluginFree
- Sync EngineFree
- Paid plugins—
Pick Hightouch if…
Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.
Pick Omnata Sync if…
Omnata Sync is positioned for Snowflake customers connecting SaaS applications or databases for analytics and downstream use. It may suit teams that want sync configuration and data storage within their Snowflake account.