Hightouch vs Mapp Customer Data Platform

Hightouch plans

• Self-servePriced on request
• FreeFree
• Basic Reverse ETLFree
• Starter$350 a month
• Pro$800 a month
• Composable CDPPriced on request

Mapp Customer Data Platform plans

• Essential$3,050 a month
• Professional$3,600 a month
• CustomPriced on request

Pick Hightouch if…

Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.

Pick Mapp Customer Data Platform if…

You want what its maker publishes above — check its page for the details.