Hightouch
8.2#2 in customer data platformsFrom $350 a monthFree planAndroidiOSWebAPI
VisitHightouch vs Jitsu
What both publish
| Fact | Hightouch | Jitsu |
|---|---|---|
| Company legal name | The service is owned and operated by Carry Technologies, Inc., doing business as Hightouch. | Crunchbase lists the company legal name as Jitsu Labs, Inc., with Peter Wysinski and Vladimir Klimontovich as founders. |
| Compliance | Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features. | Jitsu states it is SOC 2 compliant and participates in the EU-US Data Privacy Framework; it offers a DPA and SCC through its security page. |
| Documentation | The documentation covers models, sync setup, scheduling, CDC, debugging, integrations, security, APIs, CLI and event contracts. | The documentation includes quickstarts, concepts, API references, SDK guides, destination guides, functions and self-hosting material. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | The integrations catalog lists more than 609 connectors and more than 32 destinations. |
| Product | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. | Jitsu collects event data from sources such as websites, apps, email, chatbots, and CRMs and sends it to a data warehouse. |
| Rating on Capterra | 4.5 out of 5 from 2 reviews. | 4.7 out of 5 from 3 reviews. |
| Rating on G2 | 4.6 out of 5 from 419 reviews. | 5.0 out of 5 from 11 reviews. |
| Rating on GetApp | 4.5 out of 5 from 2 reviews. | 0 out of 5 from 0 reviews; the listing says no reviews. |
| Rating on Software Advice | 4.5 out of 5 from 2 reviews. | 4.7 out of 5 from 3 reviews. |
Hightouch plans
- Self-servePriced on request
- FreeFree
- Basic Reverse ETLFree
- Starter$350 a month
- Pro$800 a month
- Composable CDPPriced on request
Jitsu plans
- FreeFree
- Open sourceFree
- Business$99 a month
- EnterprisePriced on request
Pick Hightouch if…
Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.
Pick Jitsu if…
Jitsu suits teams that need to collect and route event data into warehouses, with options for hosted or self-hosted deployment. Developers can use its JavaScript event functions and collection methods across web, mobile, and server-side sources.