Hightouch
8.2#2 in customer data platformsFrom $350 a monthFree planAndroidiOSWebAPI
VisitHightouch vs Import2
What both publish
| Fact | Hightouch | Import2 |
|---|---|---|
| Compliance | Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features. | Import2's Trust Center lists SOC 2 Type 2, GDPR, and CCPA compliance information. |
| Encryption | Hightouch says it encrypts data at rest, protects it in transit with TLS, and encrypts its metadata database with AES-256. | The Trust Center says in-transit data uses SSL or TLS and data stored in Amazon S3 is encrypted using AES-256 through SSES3. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | Import2 advertises importing and exporting across more than 250 apps. |
| Product | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. | Import2 migrates data between apps using APIs, without requiring CSV files or technical know-how. |
Hightouch plans
- Self-servePriced on request
- FreeFree
- Basic Reverse ETLFree
- Starter$350 a month
- Pro$800 a month
- Composable CDPPriced on request
Import2 plans
- FreeFree
- Full migration$499, paid once
- Professional services$5,000, paid once
Pick Hightouch if…
Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.
Pick Import2 if…
Import2 may suit teams moving records between apps that want control over record selection, mapping, filtering, and migration timing. Organizations needing a managed migration can consider its professional services.