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Helium 10 vs ZonGuru

Helium 10 logo

Helium 10

7.5#2 in e-commerce marketplace seller toolsFree plan
Free planAndroidiOSWebExtension
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ZonGuru

6.2#21 in e-commerce marketplace seller tools
WebExtension
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What both publish

FactHelium 10ZonGuru
Founded20152016
IntegrationsSeller account connections include Amazon, Walmart, and TikTok; accounts can only connect to one Helium 10 account at a time.Helix offers MCP access so users can connect an AI platform of their choice to Amazon data and operate Helix from that tool.
SupportThe site offers a support request form, knowledge base, account and billing help, and an assistance link.ZonGuru lists [email protected] and offers a chat contact option; the Helix Enterprise plan includes priority support.

Helium 10 plans

  • FreeFree
  • Platinum$129 a month
  • Diamond$359 a month
  • Platinum$99 a month
  • Diamond$279 a month
  • Enterprise$1,499 a year

ZonGuru plans

  • Researcher$49 a month
  • Researcher$348 a year
  • Seller 1-20 SKUs$79 a month
  • Seller 1-20 SKUs$588 a year
  • Seller 21-100 SKUs$159 a month
  • Seller 21-100 SKUs$1,188 a year

Pick Helium 10 if…

Helium 10 suits marketplace sellers who want profitability and margin reporting alongside tools for Amazon, Walmart, or TikTok Shop. Its free plan may suit those who need only limited tool access and a profitability calculator.

Pick ZonGuru if…

ZonGuru suits Amazon brands and agencies managing listings, research, attribution, profitability, and product margins. Helix is for teams connecting Seller Central data with listing engineering and monitoring.

Charts they share