GWI Audiences
6.3#1 in audience intelligence platformsFree planFree planWebAPI
VisitGWI Audiences vs Sprinklr Social Listening
Sprinklr Social Listening
6.2#2 in audience intelligence platformsWebAPI
VisitWhat both publish
| Fact | GWI Audiences | Sprinklr Social Listening |
|---|---|---|
| Data coverage | GWI’s Core survey is refreshed quarterly with like-for-like questions across more than 50 markets. | Monitors 30+ social and digital channels in real time. |
| Founded | 2009 | 2009 |
| Headquarters | London, United Kingdom | New York City, New York, United States |
| Integrations | GWI APIs embed automatically refreshed insights into BI platforms, custom systems and other tools. | Sprinklr's integration directory lists connections including Salesforce, Slack, Snowflake, Tableau, ServiceNow and Zendesk. |
| Purpose | GWI Audiences helps users build ideal target audiences for data-driven strategies and tailored campaigns. | Social Listening helps organizations understand unstructured data from online and traditional channels, uncover insights, share reports and take action in one platform. |
| Security | GWI says it maintains a defense-in-depth security program based on recognized industry frameworks and continuous improvement. | Sprinklr says it maintains SOC 1 Type II, SOC 2 Type II, PCI-DSS and ISO 27001 certifications, as well as FedRAMP authorization. |
GWI Audiences plans
- FREEFree
- PLUS—
- PROPriced on request
- TEAMSPriced on request
Sprinklr Social Listening plans
- Sprinklr Social ListeningPriced on request
Pick GWI Audiences if…
GWI Audiences suits teams that need to create and share research-based target audiences across multiple markets, then use audience insights in dashboards or other tools. Its API and AI integrations are relevant to organizations embedding refreshed insights into existing systems.
Pick Sprinklr Social Listening if…
It suits organizations that need real-time monitoring across social, web, and news channels, including brand, communications, and crisis response teams. Competitive benchmarking and report sharing can support teams working across organizational boundaries.