
Gupshup
7.2#2 in phone verification softwareFree planFree planWebAPI
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| Fact | Gupshup | Messente |
|---|---|---|
| Channels | The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS. | Messente also lists RCS as a messaging channel. |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 2013 |
| Free plan | No | No |
| Headquarters | Cupertino, California, United States | Tallinn, Estonia |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | The integrations page describes API documentation, Zapier connections, and native integrations including Salesforce, Optimove, user.com, and SalesManago. |
Gupshup suits marketing, commerce, growth, and customer support teams that want to automate conversations across multiple channels. It may also suit teams that need agent controls and human handoff for complex cases.
Messente suits teams that need programmable business messaging across several channels, or need OTP delivery and phone-number lookup. Its pricing page positions Pay-As-You-Go for teams starting with SMS and the Commitment plan for businesses scaling beyond it.