Gumroad
7.7#2 in merchant of record software$30 one-timeAndroidiOSWebAPI
VisitGumroad vs Lemon Squeezy
Lemon Squeezy
8.2#25 in ecommerce platforms$550 one-timeWebAPI
VisitWhat both publish
| Fact | Gumroad | Lemon Squeezy |
|---|---|---|
| Analytics | Built-in analytics are intended to help sellers evaluate products and messaging. | The dashboard reports metrics including MRR, refunds and average order value. |
| Company profile | LinkedIn lists Gumroad as privately held, headquartered in San Francisco, founded in 2012, with 11–50 employees. | LinkedIn lists Lemon Squeezy as privately held, headquartered in Salt Lake City, Utah, with 11–50 employees. |
| Founded | 2011 | 2019 |
| Limit: fees | G2 reviewers complain that combined platform and payment fees can reach about 13% and become uneconomic at higher sales volume. | Independent analysis says the 5% plus 50¢ charge can become expensive for high-volume, low-price or international sales, with extra surcharges in some cases. |
| Merchant of record | Since January 1, 2025, Gumroad says it handles worldwide sales-tax collection and remittance as merchant of record. | It collects and remits sales tax and VAT for sellers and assumes the related filing liability. |
| Payments | Creators can offer one-time, recurring, fixed-length, and pay-what-you-want payments in different currencies. | The homepage says its no-code and API solutions support 20+ payment methods and global bank payouts. |
| Product | Gumroad describes itself as an e-commerce platform for selling digital products and services, including books, memberships, and courses. | Lemon Squeezy is an all-in-one platform for SaaS businesses selling digital downloads, subscriptions, and software licenses. |
| Rating on G2 | 4.2 out of 5 from 17 reviews | 0 out of 5 from 0 reviews. |
| Rating on Trustpilot | 1.4 out of 5 from 418 reviews | 1.2 out of 5 from 182 reviews. |
Gumroad plans
- Discover marketplace—
- Direct sales$10, paid once
- Discover marketplace sales$30, paid once
Lemon Squeezy plans
- ecommerce$550, paid once
- email marketing—
Pick Gumroad if…
Gumroad suits creators who want to sell digital goods, services, or memberships through a storefront or an existing website. Its audience tools and analytics may also suit sellers who need to manage customer lists and track sales.
Pick Lemon Squeezy if…
It suits SaaS businesses, software companies, and digital creators selling downloads, subscriptions, or licenses. It is also relevant to sellers needing tax handling, recurring billing, checkout embeds, API access, or listed marketing integrations.