Google RCS for Business vs Gupshup

Google RCS for Business plans

• Carrier rate card billingPriced on request

Gupshup plans

• Gupshup messaging feeFree
• WhatsApp API Self ServePriced on request
• WhatsApp API Self-ServeFree
• EnterprisePriced on request

Pick Google RCS for Business if…

It suits brands seeking rich, branded messaging and two-way customer conversations on Android and iOS. Businesses should be prepared to work with messaging partners and meet launch approval requirements.

Pick Gupshup if…

Gupshup suits marketing, commerce, growth, and customer support teams that want to automate conversations across multiple channels. It may also suit teams that need agent controls and human handoff for complex cases.