Google Cloud Endpoints vs Higress

Google Cloud Endpoints plans

• Free usage tierFree
• Standard usage tier$3 a month
• High-volume usage tier$1.50 a month
• Usage-basedFree

Higress plans

• Alibaba Cloud AI Gateway Serverless StandardPriced on request
• Higress CommunityFree
• Higress Community EditionFree
• Alibaba Cloud AI Gateway Serverless EnterprisePriced on request
• Feitian Exclusive EditionPriced on request

Pick Google Cloud Endpoints if…

Endpoints suits teams that need API security, usage monitoring, and management across supported backends. It is especially relevant when API keys, project-based quota identification, or Firebase Authentication and Auth0 JWT validation fit the deployment.

Pick Higress if…

Higress suits teams that need a self-hosted gateway for AI services and cloud-native traffic. It may also fit those needing MCP, Kubernetes gateway, or API lifecycle capabilities.