Google AdMob vs RevenueCat

Google AdMob plans

• AdMobFree

RevenueCat plans

• ProFree
• Growth ToolsPriced on request
• EnterprisePriced on request
• Pro—
• Growth Tools—

Pick Google AdMob if…

AdMob is aimed at mobile app developers, including game developers using ad-funded or hybrid monetization. It suits publishers who want ad formats, mediation, and controls over which ads appear.

Pick RevenueCat if…

RevenueCat is for developers building apps with in-app purchases or subscriptions, from teams just getting started to those scaling to millions of customers. It may suit teams that want paywalls, pricing experiments, purchase analytics or web billing options.