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Google AdMob vs Meta Audience Network

Google AdMob logo

Google AdMob

7.4#2 in app monetization platformsFree plan
Free planAndroidiOSWebAPI
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What both publish

FactGoogle AdMobMeta Audience Network
Ad formatsSupported formats include native, rewarded, banner, video and interstitial ads.Available formats include rewarded video, interstitial, rewarded interstitial, native and banner ads.
App reviewBefore fully serving ads, a published app must be linked to a supported store and pass an app readiness review.Submitted apps are reviewed for policy compliance.
MediationMediation combines multiple ad networks to improve fill and revenue management.Publishers can choose an approved mediation partner.

Google AdMob plans

  • AdMobFree
  • AdMob APIFree

Meta Audience Network plans

No prices published.

Pick Google AdMob if…

AdMob is aimed at mobile app developers, including game developers using ad-funded or hybrid monetization. It suits publishers who want ad formats, mediation, and controls over which ads appear.

Pick Meta Audience Network if…

You want what its maker publishes above — check its page for the details.

Charts they share