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Fullstory vs Wingify Behavior Analytics (formerly VWO Insights)

Fullstory logo

Fullstory

8.5#3 in heatmap and session replay toolsFree plan
Free planAndroidiOSWebAPI
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What both publish

FactFullstoryWingify Behavior Analytics (formerly VWO Insights)
Free planYesNo
HeatmapsHeatmap tooling includes scroll maps, click maps and conversion maps.Heatmaps show where visitors click, tap, and scroll on a page.
IntegrationsFullstory offers an out-of-the-box partner ecosystem, an open API, webhooks, JavaScript and HTTP APIs, plus data-layer capture for analytics platforms.Wingify's integration page says its REST API can be used to start, stop, or pause tests and integrate reports into internal dashboards.
Mobile captureYesYes
Rage-click detectionYesYes

Fullstory plans

  • FullstoryFreeFree
  • AdvancedPriced on request
  • BusinessPriced on request
  • Data DirectPriced on request
  • EnterprisePriced on request

Wingify Behavior Analytics (formerly VWO Insights) plans

  • EnterprisePriced on request
  • GrowthPriced on request
  • ProPriced on request

Pick Fullstory if…

Fullstory suits businesses that want to analyze behavior across web and mobile experiences. It may be useful to teams combining session replay with funnel, journey, and mobile analytics.

Pick Wingify Behavior Analytics (formerly VWO Insights) if…

You want what its maker publishes above — check its page for the details.

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