
Fullstory
8.5#3 in heatmap and session replay toolsFree planFree planAndroidiOSWebAPI
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| Fact | Fullstory | SAS Customer Intelligence 360 |
|---|---|---|
| Integrations | Fullstory offers an out-of-the-box partner ecosystem, an open API, webhooks, JavaScript and HTTP APIs, plus data-layer capture for analytics platforms. | SAS Customer Intelligence 360 connects to cloud platforms, customer data platforms, CRM systems, analytics tools and marketing applications. |
Fullstory suits businesses that want to analyze behavior across web and mobile experiences. It may be useful to teams combining session replay with funnel, journey, and mobile analytics.
SAS Customer Intelligence 360 is aimed at marketers, campaign developers, digital marketers, and customer-experience professionals working across channels. It suits organizations needing audience, journey, decisioning, and analytics capabilities.