Fullstory
8.5#3 in heatmap and session replay toolsFree planFree planAndroidiOSWebAPI
VisitFullstory vs MIDA
What both publish
| Fact | Fullstory | MIDA |
|---|---|---|
| Analytics | Fullstory Analytics includes dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, session replay, heatmaps, guides and surveys, and sentiment signals. | Funnel and bounce analytics track visitor progression from product view to cart to purchase and identify drop-offs. |
| Free plan | Yes | Yes |
| Heatmaps | Heatmap tooling includes scroll maps, click maps and conversion maps. | It tracks clicks, scrolls, and mouse movements, and offers conversion heatmaps and revenue click tracking. |
| Mobile capture | Yes | Yes |
| Rage-click detection | Yes | Yes |
Fullstory plans
- FullstoryFreeFree
- AdvancedPriced on request
- BusinessPriced on request
- Data DirectPriced on request
- EnterprisePriced on request
MIDA plans
- FreeFree
- Basic$9.99 a month
- Growth$19.99 a month
- Advanced$39.99 a month
- Enterprise$79.90 a month
Pick Fullstory if…
Fullstory suits businesses that want to analyze behavior across web and mobile experiences. It may be useful to teams combining session replay with funnel, journey, and mobile analytics.
Pick MIDA if…
MIDA suits Shopify ecommerce managers, marketers, and UX designers who want to study visitor behavior with heatmaps, replays, and funnel analytics. Checkout recording is listed for Shopify Plus stores.