MIDA

What MIDA is

MIDA is a web platform for Shopify stores that analyzes shopper behavior to help teams work on conversion and revenue. Its heatmaps track clicks, scrolling, and mouse movement, including conversion heatmaps and revenue click tracking. Session replays show shoppers browsing and moving through checkout, including completed or abandoned purchases. Funnel and bounce analytics follow visitors from product view to cart to purchase and identify drop-offs. AI tools provide session and analytics summaries, email reports, and an AI Assistant. Search Insight identifies on-site search opportunities, while Error Insight detects technical issues and third-party app conflicts. MIDA offers a free plan with 250 sessions per month and 30 days of data storage. Plan allowances range from 3,000 to 40,000 sessions per month; checkout recording is listed for Shopify Plus stores. Setup involves installing MIDA from the Shopify App Store and enabling the app embed, with no coding required according to the documentation. The privacy policy says personal and customer data is stored on MIDA servers in the United States until cancellation or app uninstallation. Its DPA says sensitive fields in replay snapshots are masked and passwords and payment card data are excluded from collection.