Friendbuy
6.0#10 in rewards and incentives softwareAndroidiOSWebAPI
VisitFriendbuy vs Yotpo Loyalty
Yotpo Loyalty
7.5#2 in customer loyalty softwareFrom $199 a monthFree planWebAPI
VisitWhat both publish
| Fact | Friendbuy | Yotpo Loyalty |
|---|---|---|
| API | Friendbuy says every account includes a REST API, real-time webhooks, and an MCP server for AI assistants. | The public Loyalty API supports customer profiles, points awards, referrals and reward redemption at https://loyalty.yotpo.com/api/v2. |
| Headquarters | Palos Verdes Estates, California, United States | Israel |
| Integrations | Friendbuy lists integrations including Shopify, Shopify Plus, Shopify POS, Klaviyo, Attentive, Braze, Recharge, Segment, Trybe, and Salesforce Commerce Cloud. | Yotpo says its loyalty data connects to more than 60 partner applications, including Klaviyo, Attentive and Gorgias. |
| Security | Friendbuy states that data moves over encrypted connections and that a data processing agreement and subprocessor list are available on request. | Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications. |
Friendbuy plans
- Custom annual license—
Yotpo Loyalty plans
- FreeFree
- Pro$199 a month
- EnterprisePriced on request
- PremiumPriced on request
Pick Friendbuy if…
Friendbuy may suit organizations that want referral links or codes, fraud controls, and a choice of reward types. Its 90-day attribution window may be relevant to teams evaluating referral credit periods.
Pick Yotpo Loyalty if…
It suits ecommerce brands building points, referrals, rewards or tiered loyalty programs. The listed platform support spans smaller direct-to-consumer businesses through large retailers, though feature availability varies by platform.