Friendbuy
Friendbuy is web-based software for running referral and reward programs.
What Friendbuy is
Friendbuy is web-based software for running referral and reward programs. It provides referral links and referral codes, with fraud controls to help manage referral activity. Rewards can take several forms: coupons, store credit, cash back, gift cards, custom rewards, loyalty points, or subscription credits. Its attribution window is 90 days, giving referrals a defined period for attribution. Friendbuy is based in Palos Verdes Estates, California. The listed pricing model is paid, and pricing is available on request. For organizations choosing referral software, the listed details highlight options for configuring how customers refer others and how successful referrals are rewarded. The available facts do not specify integrations, reporting tools, or supported payment methods, so those capabilities cannot be assessed from this entry.
Good
- Supports both referral links and referral codes
- Includes fraud controls
- Offers seven types of rewards
- Uses a 90-day attribution window
Watch out
- Paid pricing is available only on request
Who it suits
Friendbuy may suit organizations that want referral links or codes, fraud controls, and a choice of reward types. Its 90-day attribution window may be relevant to teams evaluating referral credit periods.
Verdict
Friendbuy combines referral links and codes with fraud controls, multiple reward options, and a 90-day attribution window. Consider it if those program elements fit your needs, and request pricing before deciding.
Plans and prices
From Friendbuy's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom annual license | — | Referral software pricing is described as a flat annual license with no per-referral commissions or CPA · Flat annual license; sized to revenue band; contact sales for a quote |
The facts
Each one read from Friendbuy's own pages, with the date it was checked.
What it does
- API
- Friendbuy says every account includes a REST API, real-time webhooks, and an MCP server for AI assistants.checked 9 Oct 2026
- Audience
- Friendbuy describes programs for ecommerce and retail, subscription, financial services, consumer services, travel and hospitality, telecom, energy, and education.checked 9 Oct 2026
- Compliance
- Friendbuy says it respects TCPA, CCPA, GDPR, and CASL requirements.checked 9 Oct 2026
- Influencer
- The influencer product includes creator activation, campaign management, tiered commissions, automated payouts, attribution, and measurement.checked 9 Oct 2026
- Integrations
- Friendbuy lists integrations including Shopify, Shopify Plus, Shopify POS, Klaviyo, Attentive, Braze, Recharge, Segment, Trybe, and Salesforce Commerce Cloud.checked 9 Oct 2026
- Limits
- Friendbuy’s service terms state that fees are shown in Service Orders and that customers owe fees for the full Service Order term even if they cancel early.checked 9 Oct 2026
- Loyalty
- Loyalty features include rewards, VIP memberships, receipt scanning, retention optimization, and wallet passes and notifications.checked 9 Oct 2026
- Mobile
- Friendbuy says its widgets can run in mobile app web views and app events can be sent through its API.checked 9 Oct 2026
- Product
- Friendbuy combines referral, loyalty, and influencer programs on a growth platform for customer acquisition and retention.checked 9 Oct 2026
- Referral
- Referral features include advocate activation, rewards, testing and optimization, fraud prevention, and product sharing.checked 9 Oct 2026
- Security
- Friendbuy states that data moves over encrypted connections and that a data processing agreement and subprocessor list are available on request.checked 9 Oct 2026
- Support
- Friendbuy describes white-glove, project-managed onboarding, an ongoing success plan, and customer success alerts.checked 9 Oct 2026
The company
- Headquarters
- Palos Verdes Estates, California, United Stateschecked 23 Sep 2026
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