Overview

Frase connects topic research and long-form writing with SEO optimization and GEO scoring. It can draft in a brand voice, assess content for Google and AI search, and support publishing and ongoing improvement. Rank tracking, site audits, backlink analysis and competitor research round out the search toolkit.

AI Visibility tracks citations across ChatGPT, Perplexity, Claude, Gemini and Google AI. Content Guard watches rankings and traffic decay, then drafts fixes for approval; automatic publishing can be enabled for any content type. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask, giving publishers a way to learn what readers want from their material.

Publishing connects to WordPress, Webflow, Sanity and Wix, or FraseCMS. The REST API, with content, SERP and audit endpoints plus webhooks, is available on every plan. MCP and CLI support brings agent workflows to Claude, ChatGPT, Codex, Cursor and terminals.

Key features

Native writing in more than 70 languages and locale variants makes Frase relevant to multilingual publishing teams, while brand voice controls help keep drafts aligned with an established style. Team collaboration includes role-based permissions: Admins manage billing, Editors create and edit, and Viewers have read-only access.

The 16 native integrations include Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, Claude, ChatGPT and MCP. That range can connect research and publishing work to existing tools; the API offers an alternative for teams that need programmatic access rather than a prebuilt integration.

Frase states that it is SOC 2 Type II attested and GDPR compliant, with encryption at rest and in transit, access controls, audits and vulnerability scanning. It also says customer data obtained through Google Workspace APIs or other platforms is not used to train generalized AI or machine-learning models—an important distinction for organizations assessing data handling.

Pricing

Frase offers a 7-day trial capped at 5 articles, 50 audit pages, 25 AI prompts and 3 seats. That is enough to explore a small workflow, but the article and prompt caps constrain a broader evaluation. The paid content plans cost less on yearly billing, which saves 20% against month-to-month rates:

Starter: $39.00 USD per month billed yearly, or $49 per month month to month. It includes 1 seat, 1 site, 10 articles and 50 audit pages per month, with Content Guard watching 10 pages. This fits a solo operator with modest throughput; the single seat and small quotas leave little room for a team or a busy publishing calendar.
Professional: $103.00 USD per month billed yearly, or $129 per month month to month. It expands to 3 seats, 5 sites, 40 articles and 250 audit pages per month, with 75 Content Guard pages. This is the more practical tier for a small team managing several properties, though its three-seat ceiling may be restrictive for an agency group.
Scale: $239.00 USD per month billed yearly, or $299 per month month to month. It provides 5 seats, up to 10 domains, 100 articles and 1,000 audit pages each month, with 300 Content Guard pages. The larger quotas suit heavier publishing and monitoring, but five seats still put a limit on who can work directly in the account.
Enterprise: custom pricing, with custom seats, domains, limits and API access, plus white-label reports, a branded client portal, SSO and SAML. It is the fit for organizations needing tailored scale and access controls; the custom scope means there is no fixed entry price.

FraseCMS has separate hosting plans. FraseCMS Free costs $0.00 USD per free and allows 100,000 page views per month and 25 GB bandwidth, with a Powered by Frase badge. It is a useful low-cost way to host a modest site, but the badge and bandwidth cap matter for branded or higher-traffic publishing. Basic costs $19.00 USD per month for 250,000 page views and 100 GB bandwidth, a custom subdomain or subdirectory, and no Frase badge. Pro costs $99.00 USD per month for 1,000,000 page views, 500 GB bandwidth and dedicated support, making it the stronger hosting choice for larger sites that need that support. These CMS tiers address hosting, not the article and audit quotas of the content plans.

Platforms

Frase is available on web, through an extension and via API. Its agent tools also support MCP and CLI workflows in compatible assistants and terminals.

Who it's for

Content marketers, SEO professionals, agencies, enterprise content teams, freelance writers and publishers can all use Frase, but its strongest case is for teams that need creation, search optimization and ongoing visibility monitoring together. Multilingual publishers can work across more than 70 languages and locale variants. A solo writer focused only on occasional drafts may not need the broader monitoring and collaboration toolkit, while teams with more contributors should weigh the seat caps against their workflow.

Pros and cons

Pro: Writing, optimization, rank tracking, audits and AI-citation monitoring live in one workflow, reducing the need to split those tasks across separate tools.
Pro: The API is included on every plan, and MCP and CLI extend the workflow to agent tools and terminals.
Pro: Role-based permissions, multilingual writing and stated security controls support more structured team use.
Con: Starter's 10 monthly articles, 50 audit pages and one seat are tight for regular team production.
Con: Higher content quotas require a substantial step up from Starter, while Professional and Scale still cap seats at three and five respectively.
Con: The FraseCMS Free badge and bandwidth ceiling may not suit a polished brand site or a site with rising traffic.

Alternatives

For a narrower or lower-cost fit, these alternatives may be worth comparing:

GSEOeditor offers a free plan with 25 searches and 25 AI credits total, one workspace and 10 pages, making it a more limited starting point for users who want to try SEO writing without a time limit or credit card.
Hovers has a free plan with one website and one AI article generation, plus cluster and gap analysis, auto internal linking, a topic cluster engine and calendar planning; consider it when those planning tools are the priority.
PageOptimizer Pro starts at $40.00 USD per month for 20 POP credits, unlimited domains, POP AI Writer and an AI Visibility Tracker, a possible fit when those specific optimization and visibility tools are the focus.
YourText.Guru offers a Lite plan at $107.00 USD per month with 50 SEO optimizations, 2 members, 25,000 AI tokens and 50 monitoring items; compare it when those monthly allowances suit your workload better.
Originality.ai has a free AI-detection plan limited to 3 scans per day and 2,000 words per scan, so it is a narrower alternative for users primarily seeking detection.
GazeSEO has a free Starter plan with one project, one seat, 150 content AI credits and up to 3 optimized content items, which may suit a small initial workflow.
MarketMuse provides a free plan for one user with 10 queries monthly and no tracked topics or content briefs, a limited option for users who want to begin with query research.
NEURONwriter has a Bronze plan at $23.00 USD per month with two projects, 25 content-writer analyses and five AI-monitored questions, a lower-priced option for users whose needs fit those quotas.

Readers comparing category-specific tools can also browse Content Optimization Software, AI Blog Writing Tools, SEO Writing Software, AI SEO Software, SEO Content Optimization Software and AI Copywriting Software.

Verdict

Frase is best for content and SEO teams that want research, writing, optimization and visibility monitoring in one system, with publishing and API options to connect it to wider workflows. Its main appeal is that unified scope; its main drawback is that article, audit-page and seat limits can force an early move to a higher tier. Choose it when those connected capabilities justify the plan, and look elsewhere if you need only occasional writing or more seats at the entry level.

	Frase	Lex
Free plan	Yes	No
Free trial	Yes	No
Paid from	$19/mo	—
Open source	No	No
Platforms	api, extension, Web	Web, iOS
Free plan	No	Yes
Paid from	Free	—
Brand voice controls	Yes	Yes
Language support	multilingual	—
Long-form writing	Yes	—
SEO features	Yes	—
Team collaboration	Yes	—
Native integrations	16	—

Frase vs Lex

Frase

Lex