Foursquare
8.2#1 in location intelligence softwareFrom $25 a monthFree planAndroidiOSWebAPI
VisitFoursquare vs Smappen
What both publish
| Fact | Foursquare | Smappen |
|---|---|---|
| Audience | Audience builds segments from real-world visitation behavior and can activate them across more than 550 channels. | Smappen describes itself as built for growing franchise brands and businesses that need viable, defensible territories. |
| Founded | 2009 | 2018 |
| Integrations | Foursquare says its data is delivered through more than 550 integrated partners, including AWS and The Trade Desk. | Users can import their own data from Excel or HubSpot; the pricing page also lists API access as an add-on for connecting tools. |
Foursquare plans
- Places API Pro (0–500 calls)Free
- FSQ Spatial Desktop BasicFree
- FSQ Spatial Studio – CommunityFree
- FSQ Spatial Studio CommunityFree
- FSQ Spatial Desktop – BasicFree
- FSQ Spatial Desktop Standard$25 a month
Smappen plans
- FreeFree
Pick Foursquare if…
Foursquare suits teams working on location-based advertising, audience targeting, place discovery, or spatial data analysis. Its Spatial Studio Community plan is described as suitable for people exploring the platform with low data storage requirements.
Pick Smappen if…
Smappen suits growing franchise brands and businesses that need to design territories or assess potential locations. It may be useful for teams that want to analyze mapped areas without GIS experience.