Fomo
6.2#26 in conversion rate optimization softwareFrom $25 a monthWebAPI
VisitFomo vs Omniconvert Explore
Omniconvert Explore
8.0#3 in conversion rate optimization softwareFrom $167 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Fomo | Omniconvert Explore |
|---|---|---|
| API | The product tour says developers can use Fomo's API to create events and client-side helpers. | The Explore API exposes experiment metadata and results for business-intelligence reports and custom applications. |
| Company history | Fomo's founder says he co-founded the company with Justin Mares in March 2016. | Omniconvert says it was founded in 2013, changed from Marketizator in 2016 after a €1 million Catalyst Romania investment, became profitable in 2023 and remains independent. |
| Founded | 2016 | 2013 |
| Integrations | Fomo's integrations page lists Shopify, Zapier, webhooks, Mailchimp, Instagram, Yotpo, Drip, Stripe, Google Reviews, Square, and HubSpot among its connections. | Officially listed integrations include GA4, Google Tag Manager, Shopify, Vtex, Reveal, Hotjar, Campaign Monitor, Piwik and Zapier. |
Fomo plans
- Starter$25 a month
- Business$75 a month
- Pro$149 a month
- UnlimitedPriced on request
Omniconvert Explore plans
- FreeFree
- Explore annual subscription$167 a month
- 100,000 tested views$245 a month
- Explore Platform$320 a month
- 700,000 tested views$1,293 a month
- 5,000,000 tested views$4,658 a month
Pick Fomo if…
You want what its maker publishes above — check its page for the details.
Pick Omniconvert Explore if…
Explore is aimed at D2C brands, ecommerce businesses and omnichannel retailers that want to test and personalize site experiences. Its segmentation and reporting tools may suit teams that need to examine visitor groups and experiment results.