
Exolyt
7.5#2 in social listening toolsFrom zł1,085 a monthFree planWeb
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| Fact | Exolyt | Socialpruf |
|---|---|---|
| Analytics | Features include account, hashtag, sound, video performance, sentiment, and brand comparison analytics. | The Analytics product says it tracks any account on any platform and provides live figures with history back to account creation. |
| Headquarters | Helsinki, Finland | Toronto, Ontario, Canada |
| Privacy | Exolyt says it analyzes public posts and public engagement and describes its approach as privacy-first. | The privacy policy says Socialpruf collects public social media content and metadata, registration and billing details, and platform usage data. |
| Security | Exolyt states that its data is encrypted, access-controlled, and audited by an independent party. | The privacy policy says the company uses reasonable technical, organizational, and administrative safeguards to protect data. |
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Exolyt suits teams and marketers who want to track TikTok accounts, topics, brand mentions, or influencer campaigns. Its free plan offers a starting point, while larger tracking needs may call for a paid tier.
Socialpruf may suit brands, agencies, creators, and marketing teams that own their analytics and need campaign measurement or competitor comparisons. Its course introduction also identifies talent managers, executives, and clients as intended users.