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Ethnio vs PlaybookUX

Ethnio logo

Ethnio

6.8#17 in usability testing softwareFrom $82 a month
AndroidiOSWebAPI
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PlaybookUX logo

PlaybookUX

7.7#4 in usability testing softwareFrom $5,400 a year
Free planAndroidiOSWebmacOS
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What both publish

FactEthnioPlaybookUX
PurposeEthnio is a participant recruiting and management platform built for Research Ops.PlaybookUX is an all-in-one platform for recruiting participants, conducting qualitative and quantitative research, and analyzing and organizing findings.
SupportThe pricing page lists Pro support by dedicated team email with a four-hour response time and Enterprise support via Slack, Zoom, and email with a dedicated CSM and two-hour response time.All customers have access to chat support, while enterprise customers are assigned a dedicated customer success manager.

Ethnio plans

  • Pro$82 a month
  • EnterprisePriced on request

PlaybookUX plans

  • Self-serveFree
  • Scale$5,400 a year
  • Pro$8,800 a year
  • EnterprisePriced on request

Pick Ethnio if…

You want what its maker publishes above — check its page for the details.

Pick PlaybookUX if…

PlaybookUX suits research teams that need recruitment, multiple study formats, and analysis in one platform. It also fits teams working with Figma prototypes or native Android and iOS apps and collaborating across workspaces without seat limits.

Charts they share