Easymailing
7.0#42 in email marketing softwareFrom €17 a monthFree planWebAPI
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| Fact | Easymailing | Zoho Campaigns |
|---|---|---|
| A/B testing | Yes | Yes |
| Analytics | Campaign reports include real-time metrics such as opens, clicks, bounces, unsubscribes, spam complaints, revenue, and orders. | Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers. |
| Audience segmentation | Yes | Yes |
| Automation | Automations can respond to subscriber actions such as signups, email interactions, purchases, and abandoned carts. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Ecommerce | The WooCommerce integration syncs orders, products, categories, and customers and can track campaign conversions. | The product supports promotional emails, purchase follow-ups, feedback requests, and abandoned-cart triggers. |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | The official WordPress integration supports subscription forms as popups, shortcodes, or Gutenberg blocks. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Purpose | Easymailing manages email sends to a customer's database and provides delivery, open, click, unsubscribe, and virality reporting. | Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. |
You want what its maker publishes above — check its page for the details.
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.