Direct Mail
7.2#25 in email marketing softwareFrom $17.85 a monthFree planiOSmacOS
VisitDirect Mail vs Zoho Campaigns
Zoho Campaigns
8.3#2 in email marketing softwareFrom $4 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Direct Mail | Zoho Campaigns |
|---|---|---|
| Analytics | Campaign reports track opens, clicks, bounces, unsubscribes, popular links, email clients, and approximate geographic locations. | Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers. |
| Audience segmentation | Yes | Yes |
| Automation | Autoresponders can send messages for events such as signups, birthdays, renewals, and campaign interactions. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | The product supports Zapier and an API, and lists integrations or imports including Shopify, Squarespace, WooCommerce, Daylite, FileMaker, Apple Contacts, and Google Analytics. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Native integrations | 8000 | 40 |
Direct Mail plans
- Free PlanFree
- Unlimited Plan — 500 contacts$17.85 a month
- Unlimited Plan — 1,000 contacts$26.78 a month
- Unlimited Plan — 2,500 contacts$35.70 a month
- Unlimited Plan — 5,000 contacts$53.56 a month
- Unlimited Plan — 7,500 contacts$71.41 a month
Zoho Campaigns plans
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
Pick Direct Mail if…
Direct Mail suits Mac users who want campaign design, subscriber management, segmentation and automated email workflows in one product. It can also fit users needing Apple Contacts, store, CRM or spreadsheet imports and an iOS companion for account access.
Pick Zoho Campaigns if…
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.