Direct Mail
7.2#25 in email marketing softwareFrom $17.85 a monthFree planiOSmacOS
VisitDirect Mail vs Substack
What both publish
| Fact | Direct Mail | Substack |
|---|---|---|
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | The product supports Zapier and an API, and lists integrations or imports including Shopify, Squarespace, WooCommerce, Daylite, FileMaker, Apple Contacts, and Google Analytics. | Official integrations include RSS, podcast distribution to Apple and Spotify, Google Analytics 4, Google Tag Manager, X and Facebook pixels, Google site verification, YouTube and LinkedIn account connections. |
| Privacy | The maker says it does not harvest, sell, rent, lease, or share customer email lists with third parties. | Substack's privacy policy says it endeavors to protect personal information but cannot guarantee complete security. |
Direct Mail plans
- Free PlanFree
- Unlimited Plan — 500 contacts$17.85 a month
- Unlimited Plan — 1,000 contacts$26.78 a month
- Unlimited Plan — 2,500 contacts$35.70 a month
- Unlimited Plan — 5,000 contacts$53.56 a month
- Unlimited Plan — 7,500 contacts$71.41 a month
Substack plans
- Free publishingFree
- Free to startFree
- Custom domain$50, paid once
- Paid subscriptions—
Pick Direct Mail if…
Direct Mail suits Mac users who want campaign design, subscriber management, segmentation and automated email workflows in one product. It can also fit users needing Apple Contacts, store, CRM or spreadsheet imports and an iOS companion for account access.
Pick Substack if…
Substack suits writers, journalists, podcasters, video creators, experts, educators, and media companies building a direct subscriber audience. It is useful for creators who want multiple media formats, audience discovery, segmentation, email automation, and paid subscription options.