dig
8.0#3 in social media listening softwareFrom $25 a monthFree planWebAPI
Visitdig vs MentionWatch
MentionWatch
6.3#13 in ai social listening toolsFrom $29 a monthWeb
VisitWhat both publish
| Fact | dig | MentionWatch |
|---|---|---|
| Free plan | Yes | No |
| Intended users | The maker identifies brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams, and public sector teams as users. | MentionWatch describes its audience as solo founders and small businesses, and its analytics page also names founders, creators, marketers, and small teams. |
| Paid from | 25 | 29 |
| Purpose | dig is a social intelligence platform that surfaces audience reactions and narratives from social content in real time. | MentionWatch monitors social media mentions to help businesses track sentiment and protect their brand reputation. |
| Sentiment analysis | dig provides context-aware sentiment analysis for tone, topics, creators and changing positive or negative reactions. | Its AI tags posts as positive, negative, or neutral, and users can manually adjust a post’s sentiment in the dashboard. |
dig plans
- Pro$25 a month
- FreeFree
- EnterprisePriced on request
MentionWatch plans
- Starter$29 a month
- Growth$79 a month
- 14-Day TrialFree
Pick dig if…
dig suits brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams and public sector teams. It is also relevant to organizations that want social research findings available through an API or linked back to source posts.
Pick MentionWatch if…
It suits solo founders, creators, marketers, small businesses, and small teams tracking brand or competitor conversations.