Didva
7.7#3 in click fraud softwareFrom $39 a monthFree planWebAPIExtension
VisitDidva vs ProtectPPC
ProtectPPC
6.2#21 in click fraud softwareFrom $29 a monthWebAPI
VisitWhat both publish
| Fact | Didva | ProtectPPC |
|---|---|---|
| Detection | The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior. | It analyzes each click in under 50 ms using 10+ fraud signals, including IP reputation and device fingerprinting. |
| Purpose | Didva monitors paid clicks and detects and blocks click fraud in real time. | ProtectPPC provides click fraud protection for PPC networks, with real-time detection and automatic blocking. |
| Reporting | Reports can break invalid activity down by campaign, ad group, keyword, geography, device and source. | The service provides a detailed click log that can be exported as CSV for analysis or refund claims. |
| Support | The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address. | The contact page lists a self-service help center available 24/7, live chat for logged-in users Monday through Friday 9 AM–6 PM EST, and a one-hour response target for critical issues on paid plans. |
Didva plans
- WatchtowerFree
- Starter$39 a month
- Growth$89 a month
- Agency$249 a month
ProtectPPC plans
- Starter$29 a month
- Growth$69 a month
- Pro$129 a month
- Agency$249 a month
Pick Didva if…
Watchtower may suit advertisers seeking free click monitoring with manual IP blocking. Starter is described for small businesses with one or two campaigns, while Growth and Agency are aimed at businesses with multiple campaigns and larger advertisers or agencies.
Pick ProtectPPC if…
ProtectPPC suits PPC advertisers who want automated click blocking, especially those using Google Ads. Teams using Microsoft Ads should be prepared to apply the suggested IP list manually, while Meta users get quality scoring and audience exclusions rather than IP blocking.