Didva
7.7#3 in click fraud softwareFrom $39 a monthFree planWebAPIExtension
VisitDidva vs Protect Ads
Protect Ads
6.1#25 in click fraud softwareFrom €29 a monthWeb
VisitWhat both publish
| Fact | Didva | Protect Ads |
|---|---|---|
| Blocking | Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist. | Detected fraudulent IPs are automatically added to advertising account exclusion lists. |
| Detection | The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior. | The service analyzes click signals and behavior in real time to identify bots, competitors, and click farms. |
| Headquarters | Morristown, New Jersey, USA | Cluj-Napoca, Romania |
| Integrations | The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations. | The tracking script can be installed through Google Tag Manager, WordPress, Shopify, WooCommerce, Magento, Wix, Squarespace, or custom HTML. |
| Purpose | Didva monitors paid clicks and detects and blocks click fraud in real time. | ProtectAds detects and blocks invalid advertising clicks to reduce wasted ad spend. |
| Reporting | Reports can break invalid activity down by campaign, ad group, keyword, geography, device and source. | Reports include blocked IP and click details, campaign data, and a CSV Click Quality report for Google Ads refund requests. |
| Setup | Didva says users can connect ad accounts with one-click OAuth and set up without DNS changes or a developer. | The maker says setup takes under five minutes and requires adding a tracking snippet smaller than 1 KB. |
| Support | The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address. | The pricing page says all plans include 24/7 support and can be cancelled at any time. |
Didva plans
- WatchtowerFree
- Starter$39 a month
- Growth$89 a month
- Agency$249 a month
Protect Ads plans
- Standard€29 a month
Pick Didva if…
Watchtower may suit advertisers seeking free click monitoring with manual IP blocking. Starter is described for small businesses with one or two campaigns, while Growth and Agency are aimed at businesses with multiple campaigns and larger advertisers or agencies.
Pick Protect Ads if…
You want what its maker publishes above — check its page for the details.