Didva
7.7#3 in click fraud softwareFrom $39 a monthFree planWebAPIExtension
VisitDidva vs PPC Shield
PPC Shield
6.3#14 in click fraud softwareFrom $39 a monthWeb
VisitWhat both publish
| Fact | Didva | PPC Shield |
|---|---|---|
| Blocking | Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist. | It says suspicious IP addresses are blocked from seeing the ads again, with cross-campaign blocking included in its listed plans. |
| Purpose | Didva monitors paid clicks and detects and blocks click fraud in real time. | PPC Shield monitors Google Ads campaigns to detect and block click fraud, including activity from competitors, bots, and click farms. |
| Setup | Didva says users can connect ad accounts with one-click OAuth and set up without DNS changes or a developer. | The maker says users connect a Google Ads account without coding and must provide manager access to use the service. |
| Support | The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address. | The support page offers email support, a contact form, a knowledge base, and personal demos with the Customer Success team. |
Didva plans
- WatchtowerFree
- Starter$39 a month
- Growth$89 a month
- Agency$249 a month
PPC Shield plans
- Basic$39 a month
- Standard$55 a month
- Professional$119 a month
- Custom/AgencyPriced on request
Pick Didva if…
Watchtower may suit advertisers seeking free click monitoring with manual IP blocking. Starter is described for small businesses with one or two campaigns, while Growth and Agency are aimed at businesses with multiple campaigns and larger advertisers or agencies.
Pick PPC Shield if…
You want what its maker publishes above — check its page for the details.