Didva
7.7#3 in click fraud softwareFrom $39 a monthFree planWebAPIExtension
VisitDidva vs Lunio
What both publish
| Fact | Didva | Lunio |
|---|---|---|
| Blocking | Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist. | Lunio can automatically exclude invalid IPs and create custom exclusion audiences across paid media channels. |
| Detection | The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior. | Its machine learning engine scores clicks as legitimate, suspicious, or invalid using click, context, and conversion signals. |
| Headquarters | Morristown, New Jersey, USA | Manchester, United Kingdom |
| Integrations | The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations. | The pricing page lists Google, Bing, Twitter, LinkedIn, Meta, Reddit, TikTok, Yandex, and Naver among supported channels. |
| Intended users | The pricing page describes Starter for small businesses with one or two campaigns, Growth for businesses running multiple campaigns, and Agency for agencies and large advertisers. | Lunio describes the platform as intended for performance-focused advertisers, marketing teams, and agencies that rely on paid media. |
| Purpose | Didva monitors paid clicks and detects and blocks click fraud in real time. | Lunio detects and blocks invalid traffic on paid media to reduce wasted ad spend and improve traffic quality. |
| Support | The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address. | Lunio says its customer success managers help customers address invalid traffic and improve paid media traffic quality. |
Didva plans
- WatchtowerFree
- Starter$39 a month
- Growth$89 a month
- Agency$249 a month
Lunio plans
- Customized pricing planPriced on request
Pick Didva if…
Watchtower may suit advertisers seeking free click monitoring with manual IP blocking. Starter is described for small businesses with one or two campaigns, while Growth and Agency are aimed at businesses with multiple campaigns and larger advertisers or agencies.
Pick Lunio if…
You want what its maker publishes above — check its page for the details.