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Dia vs ego (lite)

Dia logo

Dia

7.9#18 in web browsersFrom $20 a month
Free planmacOS
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What both publish

FactDiaego (lite)
HeadquartersBrooklyn, New York, United StatesSingapore
IntegrationsThe plans page lists Slack, Gmail, Notion, Microsoft Outlook, GitHub, Google Calendar, and Figma; the September 24, 2026 release notes say Dia connects to Figma tools.The site lists social platforms X, LinkedIn, Threads, Reddit, Instagram, and Facebook as examples of sites that work with ego (lite).

Dia plans

  • Better BrowserFree
  • Better Answers$20 a month
  • Better Days$100 a month

ego (lite) plans

  • FreeFree
  • BusinessPriced on request

Pick Dia if…

Dia suits macOS users who want browser organization, sync, and optional AI assistance. Its separate profiles may help people keeping work, freelance, and personal browsing apart.

Pick ego (lite) if…

It suits individuals using command-line agents on macOS who want those agents to work through a logged-in browser. Teams can consider the custom-priced Business plan.

Charts they share