Decile vs Zyro Audience Builder
| Decile | Zyro Audience Builder | |
|---|---|---|
| Free plan | No | Yes |
| Free trial | No | Yes |
| Paid from | $900/mo | Free |
| Open source | No | No |
| Platforms | api, Web | Web |
| Free plan | No | Yes |
| Paid from | 900 /mo | — |
| Segment methods | purchase behavior; LTV tier; demographics; psychographic attributes; lifestyle attributes; product affinities; channel engagement | behavioral signals, cart value, time spent, product views, review reading, size-guide checks, add-to-cart activity, scroll depth, purchase history, coupon usage, intent scoring |
| Refresh frequency | real-time | real-time |
| Predictive segments | Yes | Yes |
| Activation destinations | Meta; Google; Klaviyo; Facebook; Instagram; TikTok | Meta, Facebook, Instagram, Google Ads, TikTok Ads, Klaviyo, Mailchimp |
| Anonymous profiles | — | Yes |
Both are listed in Best Customer Segmentation Software. On Everything Xiaomi, Zyro Audience Builder scores higher on our published basis.