
Constant Contact
8.5#7 in email marketing toolsFrom $12 a monthAndroidiOSWebAPI
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| Fact | Constant Contact | Zoho Campaigns |
|---|---|---|
| A/B testing | Subject-line A/B testing is provided to improve open rates. | Yes |
| API limits | A developer account can manage up to 50 applications, and new applications initially have private access. | The create-campaign API permits 500 calls per five minutes and imposes a 30-minute lock period after the limit is reached. |
| Audience segmentation | Yes | Yes |
| Automation | Automations support multi-step flows and event-triggered messages. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Company legal name | Crunchbase identifies the legal entity as Constant Contact, Inc. | Crunchbase lists the legal name as Zoho Corporation Pvt. Ltd. |
| Contact management | Users can store, organize and segment contacts for targeted campaigns. | Contacts can be imported through files, Zoho and third-party integrations, or APIs, then organized into lists and segments. |
| Email automation | Yes | Yes |
| Founded | The company’s own history says its mission began in 1995; LinkedIn lists 1996 as the founded year. | 1996 |
| Free plan | No | Yes |
| Integrations | The app directory lists more than 300 native integrations, including Google, Microsoft, Canva, LinkedIn, Shopify, Eventbrite and Zapier. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Native integrations | 300 | 40 |
| Rating on G2 | 4.1 out of 5 from 7,623 reviews | 4.3 out of 5 from 1,043 reviews. |
Constant Contact suits individuals and teams managing email campaigns for audiences of up to 500 subscribers. Users can consider the plan limits according to their monthly send volume and number of users.
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.