ClickGuardian
6.3#12 in click fraud softwareFrom $490 a yearWebAPI
VisitClickGuardian vs Didva
What both publish
| Fact | ClickGuardian | Didva |
|---|---|---|
| Blocking | Google Ads IP exclusions are applied automatically, while Microsoft Ads provides ready-to-apply exclusion lists because its API does not allow automatic exclusions. | Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist. |
| Detection | Its Verideon engine analyzes clicks using over 100 signals, including IP address, device fingerprint, behaviour patterns, VPN/proxy detection, and click timing. | The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior. |
| Headquarters | Chelmsford, Essex, UK | Morristown, New Jersey, USA |
| Integrations | Live integrations include Google Ads, Microsoft Ads, and a WordPress plugin; Google Analytics is listed as an analytics integration. | The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations. |
| Purpose | ClickGuardian detects and blocks fraudulent clicks, bots, and fake leads to protect paid advertising budgets. | Didva monitors paid clicks and detects and blocks click fraud in real time. |
| Setup | The company says most users can connect an ad account and start protection in under five minutes. | Didva says users can connect ad accounts with one-click OAuth and set up without DNS changes or a developer. |
| Support | Support varies by tier from email support to priority support, with Growth including a live onboarding call and Scale a named account contact. | The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address. |
ClickGuardian plans
- Starter$49 a month
- Professional$99 a month
- Growth$189 a month
- Scale$379 a month
- Starter$490 a year
- Custom$629 a month
Didva plans
- WatchtowerFree
- Starter$39 a month
- Growth$89 a month
- Agency$249 a month
Pick ClickGuardian if…
ClickGuardian may suit businesses that depend on paid ads for leads, including law firms, home services, and lead-generation businesses. It supports Google Ads and Microsoft Ads, with different blocking workflows for each.
Pick Didva if…
Watchtower may suit advertisers seeking free click monitoring with manual IP blocking. Starter is described for small businesses with one or two campaigns, while Growth and Agency are aimed at businesses with multiple campaigns and larger advertisers or agencies.